Island Lecture Series presentation explores PEI tourism from Islanders鈥� perspective
Dr. Susan Graham, associate professor of marketing at UPEI, will give a lecture titled 鈥淎uthentic Prince Edward Island Tourism Experiences: What Locals Have to Say鈥� on November 21, at 7 pm, Faculty Lounge, SDU Main Building, UPEI.
Graham鈥檚 lecture is part of the 2023 island Lecture Series, presented by the Institute of Island Studies at UPEI.
鈥淎uthenticity in tourism is a hot topic,鈥� said Graham. 鈥淐an tourism experiences ever really be authentic and truly reflect the character, history, and people of a place? One underrepresented voice in authentic tourism is that of locals. Using a research panel of 600 islanders, we asked Prince Edward Islanders if it was possible for visitors to experience the 鈥榬eal鈥� PEI, and if so, what kinds of experiences best reflected the place that locals call home. Over 400 respondents enthusiastically proclaimed that indeed it was possible for visitors to glimpse the 鈥榬eal鈥� Prince Edward Island, and they identified myriad ways that could happen in areas such as culinary-, cultural-, historical-, and Anne of Green Gables-based experiences.鈥�
Graham was born and raised in Summerside, PEI. At UPEI, she teaches introduction to marketing, integrated cases in marketing, brand management, and the future of marketing. Her research program spans two distinct themes: marketing islands as tourism destinations and 2SLGBTQ+ inclusion in business/management education. She lives in Charlottetown with her husband and son.
